For others, the same subject line might make them go hunting for the unsubscribe link. It just feels off, and customers often just delete these emails.įor some customers, an emoji will make them click and be happy.
From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.Įmails from an unknown sender or with a shady subject line can feel like spam.
Personalization is the number one benefit of email marketing because no one wants to read an email that sounds like it was just blasted out to a bunch of people.Įmail marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. Our top 10 benefits of small business email marketingīefore we jump into what real small business owners said their top benefits of email marketing were, let’s take a look at our top 10. If you’re not yet convinced, just take a look at the following benefits of email marketing. Honestly, the importance of small business email marketing really can’t be overstated. And, it still has the highest ROI of any marketing strategy or channel. What I’m trying to say is that email marketing allows small businesses to do lots of different things, all within one channel. Not only does it help you to keep in touch with those that want to hear from you - keeping you top of mind - but it also allows you to educate your readers, drive traffic, conduct surveys, share updates, make announcements, etc. Why email marketing is importantĮmail marketing is important for small businesses because it’s a marketing workhorse. ( Optinmonster)įor more data on the effectiveness of email, check out our top email marketing statistics.